The Designful Company: How to build a culture of nonstop innovation. Marty Neumeier
The-Designful-Company-How-to.pdf
ISBN: 9780321580061 | 208 pages | 6 Mb
- The Designful Company: How to build a culture of nonstop innovation
- Marty Neumeier
- Page: 208
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780321580061
- Publisher: New Riders
Free download audio ebooks The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier
Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. Read More Show Less
The Designful Company: How to Build a Culture of Nonstop Innovation
A comprehensive, online directory focused on all aspects of innovation and how it is impacting businesses and academics. The Designful Company: How to Build a Culture of Nonstop Innovation
In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he The Designful Company: How To Build A Culture Of Nonstop
Buy The Designful Company: How To Build A Culture Of Nonstop Innovation by Marty Neumeier online at lowest price in India. Read book reviews, summary Book review: The Designful Company by Marty Neumeier | Sona
I loooove this book. Yes, loooove with 4 o's. The Designful Company: How to Build a Culture of Nonstop Innovation is the third of Marty's How to Become a For-Profit Social Enterprise (FOPSE) - FreeBalance
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